Give your brand some bite
Elevator specialises in creating irresistible food brands supported by packaging that pops, web sites that rock and displays that delight.
For limited time only, we’re offering a free brand review to food companies in Wales!
We’ll examine how well your brand is being expressed and analyse what it’s saying about you. If it could be performing better for you we’ll let you know. Of course it’s completely free and with no obligation!
To take advantage of this offer please contact us now on 029 2043 7910 or email info@elevatordesign.co.uk
The Allotment
We’ve just been to a great lecture on ideas and inspiration by Mike Smith and James Backhurst, Creative Partners at The Allotment and formerly of Elmwood.
It was really interesting to see their thought processes and initial design concepts for projects rather than just the finished article. There was also a keen discussion on how a brand is so much more than just a logo, a brand can be expressed at every point of contact the customer has with an organisation, from their vehicle graphics to they way they answer the phone.
It certainly got our creative juices flowing on a rainy Friday afternoon!
Good Morning Elevator
Katie and Dave are working together to spruce up our kitchen. Dave, with his steady hand, is applying one of Katie’s bespoke illustrations to the wall to make brewing a cup of tea more interesting. Here’s a sneaky peek!
Giving Veg the Edge
Fenmarc, one of the UK’s biggest growers of fresh produce, commissioned us to create a campaign to launch “The Very Very Veg Co” in exhibitions and trade press. As they’re all about vegetables, we designed a series of images featuring a word made out of the veg and the paraphernalia of cooking – as if they were the result of a happy accident in the kitchen. The process resulted in two days of photography and a lot of left over vegetables. Check out our day of filming!
Nostalgia trip
I walked past a charity shop in Canton and the window display was full of old 12” albums. Most of the
sleeves reminded me of teenage years when buying an album was a special occasion and you’d read the
sleeve inside and out on the bus back from town. It was a physical, visual and intellectual engagement with
the product before you even put it on the turntable! CD cases kept some of the experience alive, but they’re
all but obsolete now.
I wonder if we’ve lost something valuable for the convenience and immediacy of mp3?
The rise and fall of the Dolly the sheep
When Puffin Produce sponsored the making of a 10 foot high cauliflower sheep, the highlight of Bridgend Feastival, I don’t think anyone could have guessed what would happen next. After weeks of planning and two days putting it together poor Dolly spectacularly collapsed, to the shock of the artist and the show’s visitors! Watch the making (and breaking) of Dolly above.
Printing has moved on
Ever heard of 3D printing? Shapeways.com is a site that allows you to design your own unique object, submit your design and then they’ll send you your design, transformed into three dimensional object. The printing process involves gradually building up layers of material to create 3D shapes.
Now I’d heard of 3D printing, but I thought it was still in the realms of Tomorrow’s World experimentation for Japanese technology companies. I didn’t realise it was now so accessible for your average person to have a go at.
This could be an interesting movement away from mass production and towards more unique, imaginative items from a medium that seems only limited by its users imagination.
Have a look at some of the weird and wonderful objects in their gallery – http://www.shapeways.com/gallery
